Consumer goods firms' ad spends surge in Q3

NEW DELHI: Advertising and promotion spends of large consumer companies including HUL, Colgate-Palmolive, Dabur, Parle, Emami and Jyothy Labs surged beyond pre-Covid levels in the December quarter compared to the corresponding year-ago quarter on account of demand recovery, new launches and the festive season, the companies said in their earnings statements, adding that they will continue to increase ad spends in sync with demand recovery and

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