Global fashion brands preparing to enter metaverse




Several global fashion brands including DKNY, PSG, Cher, Tommy Hilfiger, Saks fifth Avenue, Coach, Levi’s, Versace, Brooks Brothers, Hugo Boss and J. Crew have filed patents and trademark applications in the last few days to enter the metaverse. The brands intend to offer virtual clothing, footwear, home décor items, NFTs and digital collectibles.

The companies have submitted their respective applications to the US Patent and Trademark Office, as per multiple tweets shared by Mike Kondoudis, USPTO licensed trademark attorney and member, Bar of the US Supreme Court, on his Twitter handle.

Recently, brands like Skechers, American Eagle Outfitters, Gucci, NXTG3NZ, Diesel and more have also announced the launch of their NFTs and digital collections for the metaverse.

Several global fashion brands including DKNY, PSG, Cher, Tommy Hilfiger, Saks fifth Avenue, Coach, Levi’s, Versace, Brooks Brothers, Hugo Boss and J. Crew have filed patents and trademark applications in the last few days to enter the metaverse. The brands intend to offer virtual clothing, footwear, home décor items, NFTs and digital collectibles.

Moreover, virtual social world Decentraland is all set to host the entirely digital fashion week with the launch of Metaverse Fashion Week, scheduled to take place from March 24. Brands like Selfridges, Tommy Hilfiger, Dolce&Gabbana, Elie Saab, Guo Pei, Etro, Jacob & Co, Vogue Arabia, Dundas, Cavalli, Paco Rabanne, Hogan, FEWOCiOUS, The Fabricant will be participating in it.

Fibre2Fashion News Desk (KD)





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