Instamojo ramps up hiring, introduces permanent WFH option

BENGALURU: Instamojo, a full-stack solutions provider for MSMEs, has announced that it has ramped up hiring and on-boarded more than half its new hires from tier 2 and 3 cities and towns, across the last three months.

Hiring was conducted across several verticals including tech, marketing and product teams. The company has also introduced a permanent work from home flexi option where employees can choose to either work from home or office as per their convenience.

With an employee strength of 140 people across the country, the recent hiring cycle saw new hires from tier 2 and 3 towns such as Krishnagiri, Kolar, Dehradun and Sitapur.

“The pandemic brought in an array of changes, not just impacting the economy but the way India Inc coped, too. Geographical locations were no more a barrier, and with Covid-19 changing work norms across organisations, hiring also witnessed a 360 degree shift. Candidates were hired and on-boarded virtually. While this helped us widen our access to reach the right candidates, new hires had the benefit to work out of their hometowns and continue to contribute to the company,” Akash Gehani, co-founder and COO, Instamojo, told ET.

The company aims to end the quarter with around 160 employees, Gehani added.

Along with the introduction of the permanent work-from-home feature, the company plans to continue following its work from anywhere policy, with the office space open and accessible to all employees.

With the rapidly increasing rate of digital adoption, Instamojo aims to transform micro businesses into digitally independent entrepreneurs. Through the pandemic, the company introduced several products to address the needs of small businesses that were grappling to survive, and consequently recorded a 25% growth in merchant base.

The startup’s investors include Gunosy Capital, Blume Ventures, and Kalaari Capital, as well as angel investors Rajan Anandan, Sunil Kalra, Shailesh Rao, Rob de Heus, among others.

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