Nissan to commence third shift at factory to cater to demand for SUV Magnite

NEW DELHI: Japanese auto major Nissan is looking at commencing a third shift at its manufacturing facility at Orgadam, Chennai to meet customer demand for its newly launched sports utility vehicle Nissan Magnite.

The company will recruit 1000 workers at the factory to ramp up production capacity for the vehicle, which has generated 180,000 enquiries and 32,800 bookings within a month of its launch. Nissan India’s channel partners will additionally hire 500 personnel to improve customer experience at dealerships.

Nissan Motor India Managing Director Rakesh Srivastava said, “The third shift will start sometime next month. We want to ensure that the waiting period on the Magnite stays well within 2-3 months.”

Nissan currently has the capacity to roll out 2,700 units of the Magnite every month. The company is preparing to manufacture 3500-4000 units of the vehicle every month, depending on supplies made by vendors.

Nissan launched the Magnite at an introductory price starting Rs 4.99 lakh last month to take on the likes of Maruti Suzuki Vitara Brezza and Hyundai Venue. Srivastava said while the company has decided to revise upwards the price of the entry variant, prices of all other trims will remain unchanged to keep the product accessible to all consumers.

The company will also start exporting the Magnite to South Africa and Indonesia from India. However, the focus will remain on supplying customers first in the domestic market.

Nissan Motor India’s sales have declined by around 57% to 5,448 units in the first eight months of the fiscal year, shows data available with Society of Indian Automobile Manufacturers (SIAM).

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