Renowned food manufacturing company Shubh Food Industries Pvt. Ltd had an excellent marketing opportunity to splash in the food sector. The company, referred to as pioneers in Asafoetida (Hing),- its Manufacturing, trading and exporting, had a whooping 500+ potential leads and enquiries in the 3-day mega trade show, Annapoorna – Anutech India 2022. For Shubh Food Products, it could be termed as a defining factor in becoming an industry-leading company.
Annapoorna – Anutech India, an influential annual trade fair for the food and beverage industry, was recently held in Bombay Exhibition Centre on 14th-16th September 2022. Jointly organised by Koelnmesse YA Tradefair Pvt. Ltd. And FICCI (Federation of Indian Chamber of Commerce and Industry), the 16th edition of this most important B2B platform is a very diverse trading place with both big and small players worldwide. The event, which took place after 2 years of the pandemic, attracted over 25000+ visitors along with 250+ exhibitors from 20+ countries and 10,000+ trade buyers to network with. The exhibition has boosted the food industry as new ideas and products were given a global-level presence.
Talking to the media at the event, founder & CMD Mr Gaurav Gambhir said, “The main highlight of this platform was the direct connect with clients after 2 years of virtual meet. The collaboration done in the stall with its Clients & Vendors promoted business & gained trust with new customers. Moreover, platforms like this give us a first-hand insight about the industry. We were able to generate leads and closed sales by just not writing product descriptions, but by telling true stories that involve your potential customers, take them behind the scenes & prompt emotions.”
It has been eight years since Shubh Food Industries Pvt. Ltd has been participating in this most prominent and successful product sourcing platform for all kinds of buyers, be it distribution, wholesale, retail, import/export, and catering industries. With each year, the company has seen an unprecedented growth graph. Presently it has expanded its business from Manufacturing to Private labelling & exporting a quality-approved range of Hing (Asafoetida), Indian & modern Spices & Seasoning, Instant Mix, and many more. The premium and leading Spices Company has a legacy of using quality-approved ingredients that are upscaled today with cutting-edge technology, modern infrastructural unit and requisite amenities.
This year Shubh Foods was the Silver Partner of the show alongside Hindustan Uniliver as the Gold Partner. The company’s designated stall was visited by non-other than Shri Prahlad Singh Patel, Minister of State for Food Processing Industries and Jal Shakti of India & Popular celebrity chef Harpal Singh Sokhi, escorted by the CMD, Mr Gaurav Gambhir.
Other highlights of the trade show were the multiple events & activities organised and conducted to boost the overall experience. On one hand, international delegates & Consulates from around the world were invited. They were given Welcome Kits in their hotel rooms for a cordial Welcome. And on the other Hampers were given out to the contestants playing Spin the Wheel, distribution of entry badges, especially sponsored by Shubh Foods.