Stars ready to light up ad world after Covid gloom

A talent management executive said fresh deals are in the process of being formalised for Deepika Padukone and Sara Ali Khan.


YRF has locked in multiple deals for Ranveer Singh, Anushka Sharma and Ayushmann Khurrana for the new year.

New Delhi: Big-ticket endorsement deals are back in Bollywood with companies signing popular names after a gap of almost eight to 10 months as an improved consumption outlook and the Covid vaccine programme are fuelling positive sentiment, industry executives said. The industry appears to have overcome some of the negative perceptions in the wake of an actor’s death that sparked investigations and TV witch hunts, they added.Ceat Tyres has named

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